Location · Export
Westfleet exports premium fresh and frozen wild seafood to mainland China and Hong Kong's most demanding importers, processors and restaurants.
China is one of Westfleet's most strategically important export markets. Decades of relationships with importers in Shanghai, Beijing, Guangzhou, Shenzhen and Hong Kong give us deep familiarity with destination-market expectations, Chinese labelling and customs requirements, and the supply discipline needed to win and keep premium accounts.
Fresh airfreight runs daily into PVG, PEK, CAN and HKG — with HKG also acting as a transhipment hub for Shenzhen and the wider Pearl River Delta. Frozen reefer container programmes feed processors in Qingdao, Dalian, Xiamen and Shanghai.
Whether you're importing for premium retail, hotel groups, fine-dining or processing, Westfleet's owned supply chain delivers the traceability and consistency Chinese buyers increasingly insist on.
Our 5 main services in this market
Daily airfreight of sashimi-grade wild NZ fish into Shanghai, Beijing, Guangzhou and Hong Kong. Snapper, hoki, kingfish, gurnard, ling — packed in temperature-controlled cartons with full Chinese-market documentation. Westfleet handles MPI certification, destination paperwork and airline coordination end-to-end.
Weekly reefer container loads of IQF, blocks, fillets and portions for Chinese wholesalers, processors and retailers. Frozen-at-sea options for the most quality-sensitive programmes; factory-frozen for high-volume retail. Long-standing programmes with major importers across mainland China.
Container-load volumes for Chinese wholesalers and large-scale processors, backed by Westfleet's owned quota and fleet. We commit to long-term programmes confidently — exactly what Chinese importers need to plan their downstream commitments.
Bespoke fresh fish programmes for top Chinese hotel groups and fine-dining restaurants in Shanghai, Beijing, Hong Kong and beyond. Direct chef-to-fisherman conversations, supported by Westfleet's owned cold chain.
Wild NZ seafood packed to your Chinese retail or food-service brand spec — multilingual labelling, China-compliant documentation, and packaging formats suited to premium retail or e-commerce.
Wholesale enquiry
Send us your specs — species, volume, destination — and we'll come back within one business day.
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